MKYCOMM

IMC Management

2025

Egypt

Better INTERACTION FOR BETTER COMMUNICATION.

Tacit App

Client

Tacit App

Industry

Enterprise Software

Tacit App provides a specialized CRM and CLM solution through a user-friendly, cloud-based platform for pharmaceutical, cosmeceutical, and medical supply companies across 19 countries. At MKYCOMM, we supported Tacit App by providing social media management and performance marketing services to enhance its digital presence and drive engagement and leads.

Challenges

Awareness

Transformed technical app USPs and complex modules into high-impact visual narratives, utilizing engaging reels and stills to amplify brand reach and simplify product value for a global audience.

Positioning

Leveraged strategic LinkedIn Media Buying to anchor the brand within a premium market segment, prioritizing high-quality lead acquisition and professional authority despite the competitive cost-per-lead (CPL) landscape.

Content

Sustaining high engagement while repeatedly featuring success stories and app modules.

Contribution

Art Direction Revamp

Orchestrated a complete visual overhaul across Facebook, Instagram, and LinkedIn, introducing a premium design aesthetic that modernized the brand’s image and significantly boosted organic visibility.

Performance Results

Executed successful Media Buying campaigns that drove valuable engagement and qualified lead generation.

Content Showcase

Created a dynamic content mix to clearly showcase the app's unique selling points, story, and modules.

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Executing Tacit App’s Vision

We developed and executed performance marketing strategies for Tacit App across Meta and LinkedIn, focusing on engagement and lead generation. Through innovative and targeted campaigns, we enhanced brand visibility and fostered valuable interactions.

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