IMC Management
2025
Saudi Arabia
Dates that tell the story of a land.
IMC Management
2025
Saudi Arabia
Dates that tell the story of a land.
Dates that tell the story of a land.
Client
Musa&Palm
Industry
Food Retail (Boutique and Café)
With a deep-rooted passion for Saudi culture and heritage, Musa & Palm redefines the art of gourmet delights. Their unique creations and stunning packages captivate all the senses, bringing a modern twist to the date industry. At MKYCOMM, from search to display to social networks, we managed Musa & Palm's digital scenic presence and online conversions to make the brand popular enough to reach wider audiences and drive more sales.
Challenges
Authenticity vs. Algorithm
Translating the deep cultural heritage and emotional brand story into concise, visually stunning content that still performs well under social media algorithms.
High CPA for Gourmet
Managing the Media Buying budget to acquire customers cost-effectively, given the potentially high cost-per-acquisition (CPA) often associated with specialized, gourmet, and luxury products.
Sensory Translation
Using social media to effectively convey the gourmet taste, unique creations, and stunning physical packaging to drive purchasing intent.
Contribution
Cultural Narrative Engagement
Rebuilt the online narrative on social channels, emphasizing brand story, values, and cultural passion to foster a stronger emotional connection with the audience.
Wider Audience Reach
Implemented targeted Media Buying campaigns to strategically position the brand in front of wider, relevant audiences beyond existing followers.
Direct Sales & Conversions
Successfully managed the digital ecosystem to convert social and paid traffic into measurable online conversions and sales, meeting the primary commercial objective.
Client
Musa&Palm
Industry
Food Retail (Boutique and Café)
With a deep-rooted passion for Saudi culture and heritage, Musa & Palm redefines the art of gourmet delights. Their unique creations and stunning packages captivate all the senses, bringing a modern twist to the date industry. At MKYCOMM, from search to display to social networks, we managed Musa & Palm's digital scenic presence and online conversions to make the brand popular enough to reach wider audiences and drive more sales.
Challenges
Authenticity vs. Algorithm
Translating the deep cultural heritage and emotional brand story into concise, visually stunning content that still performs well under social media algorithms.
High CPA for Gourmet
Managing the Media Buying budget to acquire customers cost-effectively, given the potentially high cost-per-acquisition (CPA) often associated with specialized, gourmet, and luxury products.
Sensory Translation
Using social media to effectively convey the gourmet taste, unique creations, and stunning physical packaging to drive purchasing intent.
Contribution
Cultural Narrative Engagement
Rebuilt the online narrative on social channels, emphasizing brand story, values, and cultural passion to foster a stronger emotional connection with the audience.
Wider Audience Reach
Implemented targeted Media Buying campaigns to strategically position the brand in front of wider, relevant audiences beyond existing followers.
Direct Sales & Conversions
Successfully managed the digital ecosystem to convert social and paid traffic into measurable online conversions and sales, meeting the primary commercial objective.
