Branding
IMC Management
2025
Egypt
Meet @40
Branding
IMC Management
2025
Egypt
Meet @40
Meet @40
Client
@40
Industry
Real Estate Development
@40, a DoubleTree by Hilton boutique property in New Cairo near the American University, functions as a fully integrated, hospitality-led development combining a hotel, offices, and retail. Crucially, the entire property is 100% managed by Hilton, ensuring all components adhere to global brand standards for service, security, and maintenance, providing a unified and consistent operational ecosystem for all guests and tenants.
Challenges
Audience Synthesis
Creating a single Brand Identity to appeal cohesively to diverse groups: hotel guests, office tenants, and retail consumers.
Hilton Compliance
Ensuring all Brand Strategy and Identity materials adhere strictly to global Hilton/DoubleTree brand standards.
Value Clarity
Clearly communicating the unified benefit of having the entire complex managed 100% by Hilton operations.
Contribution
Unified Strategy
Developed a cohesive Brand Strategy and Identity integrating the complex's hotel, office, and retail components.
Launch Tools
Delivered a complete Communications Strategy and Sales Kit essential for a successful public launch.
Trust Credibility
Created messaging that effectively leverages the Hilton management guarantee for trust and service consistency.
Client
@40
Industry
Real Estate Development
@40, a DoubleTree by Hilton boutique property in New Cairo near the American University, functions as a fully integrated, hospitality-led development combining a hotel, offices, and retail. Crucially, the entire property is 100% managed by Hilton, ensuring all components adhere to global brand standards for service, security, and maintenance, providing a unified and consistent operational ecosystem for all guests and tenants.
Challenges
Audience Synthesis
Creating a single Brand Identity to appeal cohesively to diverse groups: hotel guests, office tenants, and retail consumers.
Hilton Compliance
Ensuring all Brand Strategy and Identity materials adhere strictly to global Hilton/DoubleTree brand standards.
Value Clarity
Clearly communicating the unified benefit of having the entire complex managed 100% by Hilton operations.
Contribution
Unified Strategy
Developed a cohesive Brand Strategy and Identity integrating the complex's hotel, office, and retail components.
Launch Tools
Delivered a complete Communications Strategy and Sales Kit essential for a successful public launch.
Trust Credibility
Created messaging that effectively leverages the Hilton management guarantee for trust and service consistency.
Social media
Strategy
For the launch of @40, MKYCOMM is tasked with overseeing the Integrated Marketing Communications (IMC) to successfully introduce the property to the public. This involves developing the detailed Communications Strategy and creating the essential Sales Kit, ensuring a cohesive and targeted message reaches all potential guests, office owners, and retail tenants.
Strategy
For the launch of @40, MKYCOMM is tasked with overseeing the Integrated Marketing Communications (IMC) to successfully introduce the property to the public. This involves developing the detailed Communications Strategy and creating the essential Sales Kit, ensuring a cohesive and targeted message reaches all potential guests, office owners, and retail tenants.
