Brand management
2025
Egypt
Fine Egyptian Porcelain
Brand management
2025
Egypt
Fine Egyptian Porcelain
Fine Egyptian Porcelain
Client
Fathy Mahmoud
Industry
Porcelain
A legacy of form, function, and finesse. We partnered with the iconic global porcelain house, renewed under the name of its founder, Fathy Mahmoud, to design and produce premium brochures that showcase its artistry on a global stage. Each collection was treated as a story of design, from the Mediterranean serenity of Duetto to the architectural elegance of Wings.
Challenges
Design Transition
Ensuring the final design execution aligns with initial wireframes and design themes.
Content Synthesis
Converting concepts accurately and compellingly into effective marketing copy.
Consistency
Maintaining a unified brand across distinct new collections and allocated media.
Final Quality
Meticulous proofing to deliver polished, production-ready Finalized Digital Copy for all materials.
Contribution
Creative
Conceptualizing Design Themes, creating structural Wireframes, and finalizing visual layouts.
Content
Developing persuasive copy, refining content, strategizing visual needs, and perfecting visual assets.
Production
Assembling assets and delivering error-free, final production files for every collection.
Client
Fathy Mahmoud
Industry
Porcelain
A legacy of form, function, and finesse. We partnered with the iconic global porcelain house, renewed under the name of its founder, Fathy Mahmoud, to design and produce premium brochures that showcase its artistry on a global stage. Each collection was treated as a story of design, from the Mediterranean serenity of Duetto to the architectural elegance of Wings.
Challenges
Design Transition
Ensuring the final design execution aligns with initial wireframes and design themes.
Content Synthesis
Converting concepts accurately and compellingly into effective marketing copy.
Consistency
Maintaining a unified brand across distinct new collections and allocated media.
Final Quality
Meticulous proofing to deliver polished, production-ready Finalized Digital Copy for all materials.
Contribution
Creative
Conceptualizing Design Themes, creating structural Wireframes, and finalizing visual layouts.
Content
Developing persuasive copy, refining content, strategizing visual needs, and perfecting visual assets.
Production
Assembling assets and delivering error-free, final production files for every collection.
Catalogue 1
Wings
The Wings Collection by Fathy Mahmoud (iF DESIGN AWARD 2025 winner) features fine Egyptian porcelain with a unique, ergonomic, wing-inspired shape for a comfortable, burn-free grip. The collection is available in six colors (Grey, Black, White, Stone, Terracotta, Green) and includes a variety of plates, bowls, cups, and accessories. Fathy Mahmoud collaborated with Gemma Bernal Studio for design and Avec Karim for art direction.
Catalogue 2
Duetto
The Duetto Collection is the 2025 catalogue from FATHY MAHMOUD FINE EGYPTIAN PORCELAIN. Inspired by the Mediterranean coast, it features a dual-textured design with a smooth inner surface (water) and a matte outer surface (sand), available in SAND, BLUE, BLACK, and WHITE. The catalogue details a wide range of products—including plates, bowls, platters, and coffee/tea sets—created in collaboration with designer Gemma Bernal.
Catalogue 3
Share
The Fathy Mahmoud Fine Egyptian Porcelain "Share Collection" 2025 Catalogue introduces a versatile dinnerware line inspired by the universal tradition of sharing food. The collection is designed for flexible configuration, with various plates, bowls (many with optional lids), tray plates, and serving platters available in multiple colors, detailed with codes and capacities. It is a result of a creative collaboration with Gemma Bernal Studios, with Art Direction by Avec Karim, and contact information for the brand is provided at the end.
Wings
The Wings Collection by Fathy Mahmoud (iF DESIGN AWARD 2025 winner) features fine Egyptian porcelain with a unique, ergonomic, wing-inspired shape for a comfortable, burn-free grip. The collection is available in six colors (Grey, Black, White, Stone, Terracotta, Green) and includes a variety of plates, bowls, cups, and accessories. Fathy Mahmoud collaborated with Gemma Bernal Studio for design and Avec Karim for art direction.
Duetto
The Duetto Collection is the 2025 catalogue from FATHY MAHMOUD FINE EGYPTIAN PORCELAIN. Inspired by the Mediterranean coast, it features a dual-textured design with a smooth inner surface (water) and a matte outer surface (sand), available in SAND, BLUE, BLACK, and WHITE. The catalogue details a wide range of products—including plates, bowls, platters, and coffee/tea sets—created in collaboration with designer Gemma Bernal.
Share
The Fathy Mahmoud Fine Egyptian Porcelain "Share Collection" 2025 Catalogue introduces a versatile dinnerware line inspired by the universal tradition of sharing food. The collection is designed for flexible configuration, with various plates, bowls (many with optional lids), tray plates, and serving platters available in multiple colors, detailed with codes and capacities. It is a result of a creative collaboration with Gemma Bernal Studios, with Art Direction by Avec Karim, and contact information for the brand is provided at the end.
