MKYCOMM
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Social Media Specialist

Full-timeOn-site

1–3 years

I. Role Overview

The Social Media Specialist is the Strategic Guardian of the Digital Presence. Your mission evolves beyond execution; you are now a key participant in building the strategies for our "Medium and Up" global clients. You are responsible for the integrity of the full digital reporting ecosystem, ensuring that data is not just collected, but accurate and actionable. You bridge the gap between organic storytelling and paid performance, participating in media buying quality to ensure the entire digital engine—paid and organic—runs seamlessly. You hold the insights that define the path forward for every client.

 

II. Expanded Responsibilities

 

1. Strategic Participation & Planning

  • Strategy Building: Actively participate in the development of client social media strategies. You don't just receive the plan; you help build it based on platform nuances and historical data.
  • Insight Ownership: You hold the "keys" to the client's next move. You are responsible for synthesizing data into clear strategic directions—telling the team where we go next, not just where we have been.
  • Market Intelligence: Identify gaps in the current strategy by analyzing competitor activity and platform shifts, ensuring MKYCOMM strategies remain "Deep and Deliberate".

 

2. Content Execution & Narrative Management

  • Channel Ownership: Manage the daily operations of client social media accounts (LinkedIn, Instagram, Facebook, X, etc.), ensuring 100% consistency in brand voice and aesthetic.
  • Content Creation Support: Work alongside Design/Video teams to produce assets. You are responsible for writing "Deliberate" captions and hooks that drive engagement.
  • Scheduling & Quality Control: Own the content calendar. Ensure every post is scheduled correctly, tagged accurately, and error-free, safeguarding the client's brand reputation.

 

3. Data Integrity, Insights & Media Quality

  • Full Digital Reporting Integrity: You are the owner of the truth. You are responsible for the accuracy and integrity of all digital reports. You ensure that the data presented to clients is verified, error-free, and paints a complete picture of performance.
  • Media Buying Quality Assurance: Collaborate with the performance team to audit ad quality. You ensure that paid assets align with the organic strategy, maintaining brand consistency across both paid and organic touchpoints.
  • Insight-Led Pivots: Provide the Creative Executive and MD with "Real Live Data" and the strategic reasoning to inform future content pivots. You don't just report the numbers; you explain why they matter.
  • Growth Audits: Regularly audit client profiles to ensure bios, links, and highlights are optimized for conversion.

 

4. Operational Adherence

  • SOP Champion: Strictly follow internal SOPs for posting and reporting to ensure scalability.
  • Trend Translation: Research emerging trends (AI tools, algorithm changes) and propose ways to integrate them into current strategies.

 

III. Qualifications

  • Experience: 1 to 3 years of experience managing professional social media accounts. Experience with ad platforms (Meta Ads Manager, LinkedIn Campaign Manager) is highly preferred.
  • Strategic Mindset: Ability to move beyond "posting" to understanding the "why" behind the strategy. Proven ability to derive insights from data.
  • Reporting Excellence: Obsessive attention to detail regarding data accuracy. Familiarity with looking at paid and organic metrics holistically.
  • Strategic Writing: Exceptional copywriting skills adaptable to different brand voices.
  • Platform Mastery: Expert knowledge of social management tools and algorithms.
  • Tool Proficiency: Strong command of Google Workspace for reporting and project management software.

 

IV. Lifestyle Values

  • Deep & Deliberate: You don't post "fluff." You understand the strategic purpose behind every hashtag and every image.
  • Integrity First: You are the guardian of the data. If a number looks off, you investigate it. You value the truth of the report above all else.
  • Extreme Ownership: You own the social grid and the report. If there is a typo or a data discrepancy, you take full responsibility for the fix.
  • High Velocity: You are comfortable working in a fast-paced environment where the agency is scaling YoY.

 

V. Success Metrics (KPIs)

  • Reporting Accuracy: Zero errors in monthly or weekly data reporting (Full Reporting Integrity).
  • Strategic Contribution: Providing at least one viable strategic improvement or "Way Forward" insight per client per month.
  • Media Quality Score: Positive feedback from the performance team regarding the synergy between paid creative and organic strategy.
  • Engagement Growth: Consistent month-over-month increase in engagement rates.
  • Content Accuracy: Zero unforced errors (typos, wrong tags, dead links) in scheduled content.

 

Apply now