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Social Media Specialist
Full-timeOn-site
Experience:
- 1–3 years managing professional social media accounts.
- Platforms: Instagram, Facebook, LinkedIn, TikTok, X, and YouTube.
- Strategic Mindset: Strong understanding of social strategy, objectives, insights, content distribution, and media buying. You do not make content.
- Analytical Ability: Ability to interpret qualitative and quantitative social data and explain what and why.
- Tools: Google Sheets, Google Slides, social media scheduling/publishing tools, social analytics tools, and project-management tools.
1. Organic Social Strategy & Planning
- Develop and manage organic social strategy, objectives, insights, and editorial calendars.
- Translate approved strategy into clear platform-specific objectives and publishing priorities.
- Ensure every calendar has a straightforward objective and use performance against that objective to determine required action.
2. Publishing & Platform Management
- Manage publishing across Instagram, Facebook, LinkedIn, TikTok, X, and YouTube.
- Ensure scheduling, formatting, tagging, links, profile elements, and publishing details are accurate.
- Adapt content appropriately to each platform rather than simply duplicating it.
3. Organic Performance, Media & Insights
- Monitor organic performance against defined objectives and KPIs.
- Own qualitative and quantitative insights explaining what is happening and why, including information relevant to paid media.
- If, for example, 1M reach is required, use organic content insights to identify what content/distribution support is needed, guide the Media Buyer, and take action to help ensure the objective is reached.
- Own accurate feed performance reporting and communicate underperformance early so changes can be made.
4. Trend & Platform Intelligence
- Monitor platform changes, formats, features, audience behaviour, and relevant trends.
- Provide useful insights to Content and Creative teams without taking over content creation.
5. Operational Quality & Collaboration
- Coordinate with Community, Content, Creative, Media Buying, and the Digital Lead.
- Communicate objectives and performance issues clearly and proactively, taking action sooner rather than later.