Expanded Responsibilities
1. Content Ideation & Copywriting
- Develop original ideas, captions, scripts, messaging, and written assets based on approved strategy and creative direction.
- Handle more complex content requirements independently and maintain the client’s approved tone of voice.
- Ensure work is strategically aligned with the objective, rather than being purely creative.
2. Creative Collaboration & Briefing
- Collaborate with Creative, Social, Community, Media Buying, and production teams to ensure content supports account objectives.
- Create clear briefs and documentation for production teams.
3. Research, Trends & Inspiration
- Stay exposed to relevant data, content formats, cultural trends, competitors, and audience behaviour.
- Use varied sources of inspiration and translate relevant observations into original content ideas.
4. AI, Creative & Productivity Tools
- Use AI tools appropriately to support ideation, research, drafting, refinement, and productivity while maintaining human judgment and originality.
- Demonstrate strong familiarity with creative tools, Google Slides, Google Docs, briefing tools, and documentation systems.
5. Delivery & Operational Discipline
- Deliver assigned work accurately and within agreed timelines.
- Maintain organised working files and follow approved briefing, review, and documentation processes.
Qualifications
- Experience: 3–5 years of experience in content creation, copywriting, or a related role.
- English: Strong written and verbal English communication.
- Content Knowledge: Strong understanding of social content, campaign content, platform behaviours, and brand voice.
- Strategic Alignment: Ability to ensure creative work is serving a defined objective.
- Research & Inspiration: Demonstrated ability to use data, content references, trends, and audience understanding to inform ideas.
- AI & Creative Tools: Practical use of AI and relevant creative/productivity tools.
Lifestyle Values
- Deep & Deliberate: Thoughtful, purposeful, and strategically relevant content.
- Extreme Ownership: Ownership of the quality and delivery of your own work.
- Safety & Warmth: Open collaboration and constructive communication.
- High Velocity, High Quality: Reliable delivery without sacrificing quality.