Strategic Set-up: Build and launch complex ad campaigns across multiple platforms. You are responsible for the technical structure of the accounts, including pixel placement, tracking parameters (UTMs), and conversion API setups.
Audience Engineering: Develop sophisticated targeting strategies, including lookalike audiences, retargeting funnels, and interest-based segments that align with the client’s "Medium and Up" profile.
Budget Stewardship: Manage significant ad spends with extreme precision. You ensure that budgets are paced correctly to avoid overspend while maximizing delivery during high-performance windows.

Algorithmic Mastery: Constantly monitor campaign performance. You are responsible for killing "losing" ads and scaling "winning" ads in real-time.
A/B Testing Framework: Lead a rigorous testing culture—testing headlines, hooks, creative formats, and landing pages to find the most efficient path to conversion.
Creative Feedback Loop: Act as the primary data source for the Creative Executive. You tell them why a creative failed or succeeded based on hard data, not intuition.

Performance Analysis: Generate "Deep and Deliberate" reports that translate complex metrics (ROAS, CPA, CTR) into business insights for the Account Managers and the MD.
Scaling Maps: Identify opportunities to double or triple ad spend for high-performing campaigns, directly contributing to the agency's 300% growth target.
Competitor Intelligence: Use tools to monitor competitor ad strategies, ensuring MKYCOMM’s clients maintain a strategic advantage.

Compliance & Policy: Ensure all ads comply with platform policies to prevent account bans or flags, protecting the agency's and client's digital assets.
SOP Adherence: Follow internal procurement and billing SOPs to ensure that client spend and agency invoicing remain 100% accurate.

Experience: 2 to 4 years of hands-on media buying experience in an agency setting (B2B and B2C experience preferred).
Platform Expertise: Certified mastery of Meta Ads Manager and Google Ads. Proficiency in LinkedIn Campaign Manager and TikTok Ads is a significant plus.
Analytical Prowess: Expert-level skills in Google Analytics 4 (GA4), Tag Manager, and Excel/Google Sheets for data modeling.
Strategic Thinking: Ability to see the "Big Picture" beyond just clicks; understanding how paid media fits into a full-funnel business strategy.

The "Data First" Rule: You never make a decision based on a "feeling." Everything is backed by "Real Live Data."
Extreme Ownership: You own the budget. If an ad account underperforms, you are the first to identify it and the first to propose the solution.
Deep & Deliberate: You value focused time for "Account Audits"—deeply analyzing performance data without distraction.
Calculated Risk-Taking: In a 300% growth culture, you are comfortable testing new strategies and scaling aggressively when the data justifies it.

ROAS / CPA Targets: Consistently hitting or exceeding the target Return on Ad Spend or Cost Per Acquisition defined in the client strategy.
Budget Accuracy: 100% accuracy in budget pacing and billing (zero overspends or unapproved spends).
Scaling Milestone: Successfully scaling a client’s ad spend by at least 2x while maintaining target efficiency.
Reporting Quality: Delivering insightful, "No-Fluff" reports to the AM on time, every time.
Technical Health: 100% tracking accuracy across all managed accounts (no "data gaps").

Media Buyer