The customer will own the 1990s. And for the marketer, that is fantastic news. Technology is changing options, and options are changing the marketplace. We are currently seeing the rise of a new marketing paradigm that does not simply turn up the volume on the old...

Branding is essential since it not only leaves a lasting impression on customers but also informs them about what to expect from your business.It's a technique of standing out from the crowd and stating what makes you the best option. Your brand is created to...